It’s my mission to make cold water accessible for everyone.

How it all started…
John hated cold water (and weather) as a kid. In 2014 a friend enticed him to attend a weekend workshop with Wim Hof. He went, despite his initial resistance, and it was life-changing… but not right away.
It wasn’t until 2017- after nearly three years of brutal insomnia and investing thousands of dollars on supplements, treatments, therapies, and devices that did nothing to help- that John discovered a hundred pounds of ice in a bathtub full of water a few hours before bed gave him an incredible night’s sleep.
He quickly realized that hauling ice was going to get expensive pretty quickly (not to mention time consuming), and the $8,000+ commercially made cold plunges available back then were out of his reach financially.
Later that same year John bought a chest freezer and turned it into a cold plunge- but not without a some major disasters and a lot of trial and error along the way.
After getting a dialed in John started helping other people create DIY cold plunges. He started a dedicated Facebook group in 2018, wrote a book on the subject in 2019, and since then has helped countless thousands of people create their own DIY cold plunge.
While John has a passion for problem-solving and figuring things out, and creating innovative solutions, his deepest satisfaction comes from hearing all the incredible life-changing results that cold water brings to the people he gets to help.
Cold Plunges from Our Global Community

Stuck? Not sure where to start?
John has helped thousands of people like you create their own Cold Plunge. Schedule a consultation to help you…
- Figure out which cold plunge option is right for you
- Know the exact steps to take, and in what order to save you time, money, and frustration
- Avoid the stupid mistakes that can come back and bite you later!
Not interested in building a Cold Plunge?
If you have $5k or more in your budget and want to avoid the time and energy to correctly build a DIY cold plunge (rusting, leaking, and mold OH MY!), get one that’s done for you!
Use discount code Richter to receive a discount on your purchase!
* As an affiliate, I earn a small commission which does not affect your price (actually you get a discount when you use the code Richter). Using the link from my website helps support our community and my family. Your patronage is greatly appreciated.







































